Written by Gerwig and her partner, Noah Baumbach, the movie introduces Barbie on yet another perfect day in Barbie Land, in which dolls played by humans exist in what resembles a toyland gated community. There, framed by a painted mountain range, Barbie and a diverse group of other Barbies rule, living in homes with few exterior walls.

In November 2014, Mattel received criticism over the book I Can Be a Computer Engineer, which depicted Barbie as being inept at computers and requiring that her two male friends complete all of the necessary tasks to restore two laptops after she accidentally infects her and her sister's laptop with a malware-laced USB flash drive.

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"A Barbie passou por cá, e mandou avisar de que agora este sabor pink vai se mostrar Barbie", declarou a sorveteria nas suas redes sociais.

The movie marks the mainstream arrival of ideologies that have long bubbled up on social media. On TikTok, many women are in the midst of a “bimbo” renaissance, in which the hyperfeminine is embraced.

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A brasileira Jessica Alves ficou conhecida como "Ken Humano" A brasileira Jessica Alves, previamente de se assumir como transgênero, gastou mais do 373 mil libras esterlinas em procedimentos cosméticos para combinar usando a aparência da contraparte masculina da Barbie, ganhando este apelido por "Ken Humano".

A Barbie da Mattel lançou uma coleçãeste por roupas com a empresa por moda internacional Zara, marcando a primeira vez de que as duas marcas colaboraram em uma colaboraçãeste que incorpora produtos e elementos do marketing digital.

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Below, I've rounded up my edit of the chicest items from Zara's autumn 2023 collection. Shop them now, before everyone else catches on to their brilliance.

A designer de roupas Charlotte Johnson usando uma boneca por 1965 A primeira boneca Barbie usava um maiô listrado do zebra em preto e branco e um rabo de cavalo exclusivo, e estava disponível nas versões loira e morena. A boneca foi comercializada como uma "modelo por moda adolescente", com suas roupas criadas pela estilista da Mattel, Charlotte Johnson.

The vast range of products and brand tie-ups, many aimed at adults, are a bet on the nostalgia trip that website Barbie represents for many who played with the doll as children.

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Many of the dolls, merchandise, and games of the franchise are based on one of the careers Barbie tries out. I can't think of a job she hasn't had out yet! From a teacher to a sportswoman, a surgeon, or even an astronaut, this blonde beauty is truly fearless!